One Year Wiser - Sarjaa Turns One

September always feels like a fresh page in the style calendar the air gets lighter, wardrobes start to shift, and for us at Sarjaa, it’s a month that will forever sparkle. Why? Because it’s when we first stepped into the world. And now, Three years later, we’re raising a very chic toast to our anniversary. 

When we started, our dream was bold (and maybe a little rebellious): to rewrite what luxury means. Not just beauty for the sake of beauty, but beauty with a conscience. That’s why our debut wasn’t about silk or suede it was about fruit. Yes, fruit. Cactus, apple, pineapple transformed into lush, leather-like finishes that told a story of waste reborn, of nature made timeless. These weren’t just materials; they were quiet revolutions, stitched into every seam.

Fast forward twelve months, and we’ve seen our vision come alive. Women have carried their Dua totes into boardrooms (and brunches after), while the Pracheen has stolen the spotlight at parties, turning strangers into instant bag-complementors. Our pieces aren’t just accessories anymore they’ve become part of your style language, reflecting your choices, your values, your flair.

Of course, being first movers comes with raised brows. Apple skin, really? Can sustainability ever be… sexy? Every DM, every order, every tagged photo of you styling your Sarjaa has been the most glamorous “YES” we could ask for. You’ve shown us that responsibility and luxury aren’t opposites they’re soulmates.

So where do we go from here? If year one was about proving a point, year two is about pushing boundaries. Expect bolder silhouettes, fresh textures, and sustainability dialed up even further. Because style may evolve with every season, but responsibility? Darling, that never goes out of fashion.

Here’s to one year of redefining luxury and to many more of making eco-conscious feel effortlessly chic.

Love your style. Love planet. Love Sarjaa.